Prosperity and Poverty in the UK - 1607 Words

Prosperity and Poverty in the UK In recent years growth of the UK economy has been dramatic as even minute increases in a countrys growth rate can result in remarkable changes in living standards over just one generation. The average family can now expect, cars, technologically advanced entertainment, further education for its children and a longer life than ever. Has the less fortunate been left behind as the rest of society has prospered. Recent economic research has found both positive and negative relationships between growth and inequality not just in the UK but also throughout the world. There is no questioning that the UK as a whole has become more prosperous. The British economy†¦show more content†¦This then dropped back to 4.5% in 1985 while the proportion living below 140% of supplementary benefit level increased from 22.0 to 30.5% of the population. Nevertheless, the number of persons and families thus defined by some commentators as living in poverty clearly depends on the changing levels of social assistance benefit. Fierce controversy has raged during recent years over the extent to which the increasing numbers of ‘low income families’ during the 1980s can be explained in terms of increases in the real value of social assistance benefits (CPAG, 1998, p.8). There was little evidence to show that these high rates of poverty had been declining during the 1980’s and poverty in the UK is much less of a novelty than in contrast to countries such as Germany, Denmark and the Netherlands as social insurance benefits in the UK have during the post-war period been set at a relatively low level. In consequence, a significant proportion of the population has been dependent on social assistance, the nearest thing that exists to an ‘official’ definition of poverty. This has helped to ensure that poverty has remained an issue in public debate for most of this period. However it should be noted that after the completion of the Single Market, with increased employment and free trade the UK managed to keep its poverty rates below the average ofShow MoreRelatedSocial Identity Effect On Life Chances1668 Words   |  7 Pagesis based upon their group memberships. Social class, gender, ethnicity, ability / disability, nationality, and sexuality shape social identity. Their social identity affects their life chances in the ability to access education, employment, and prosperity. Section 1.1: Social Class Upper Class The upper classes because of their means are more likely to have the resources to access the very best of healthcare (Private), education (Eton), and employment. Middle Class The middle class because ofRead MoreCorruption Is A Matter Of Great Concern For The Nation1742 Words   |  7 Pageshave been enlarging their take on public funds without regard for the adverse effects it has on their nation and how it impacts them on a global level. Corruption is representative of poor governance and a lack of leadership that cares about the prosperity of their own country. It endures within Kenya primarily because those who are in power are unwilling to relinquish the benefits that stem from corruption. The existing government institutions lack the power and influence to change these corruptRead MoreSocial Determinants Of Health May Influence The Burden Of Disease On Global Health1154 Words   |  5 Pagesin the developing countries go through prenatal screening similar to what is seen in the developed countries (Moss, 2015). 2. a. The purpose of the Millennium Development Goals is to reduce disparity between countries. 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After a reading a considerable amount, poverty has consistently been a vocal point of discussion when addressing critical humanitarian issues such as: famine, drought, crime, populationRead MoreNuclear Weapons For The Uk936 Words   |  4 Pagesnuclear defence plans. This panic spawned trident, the programme for procurement of nuclear weapons for the uk, and a programe thst is right next door to js. These weapoms are the barrier between us and the war, and they help us to be seen as a world power. So why would we want to get rid of them? While nuclear weapons are unlikely to be used,they still give us extra saftey and security for he uk, and i feel that that is something thag should not be compromised. In 1980, when trident was brought intoRead MoreGlobalization: Only Desperation Has Been Globalised Essay1491 Words   |  6 Pagesenormous loans to OPEC countries in the Middle East. This meant a â€Å"fleeting illusion of prosperity for the receiving country†. 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According to the EU Treaties, all  «EU citizens have the right to move and reside freely within the territory of the (EU) member states, subject to the limitations and conditions laid down in the Treaties. » Globalization caused social, economicRead MoreEssay on Children Sexual Exploitation in Thailand 1316 Words   |  6 Pagesagainst these children preventing them from having regular education and citizen-ship and this exposes them to poverty. Anyhow, the greater part of trafficked children are from Burma, Laos, China and Cambodia. There are many factors that explains why and how children are involved in the sex industry which include: Poverty: even if the country enjoys a relative prosperity and development poverty is still present in rural areas in fact a third of the population lives with less than 2$ per day and in northeast

Using The Fossil Record And Predict Range Shifts Due For...

Grant Proposal Mario Williams November 3, 2014 GEO 275 Species on the move: using the fossil record to predict range shifts due to near-future climate change in contemporary tropical marine mollusca Introduction Anthropogenic activity has caused significant transformations to our natural ecosystems due to a diverse suite of interdependent factors. Human action includes the large-scale commercialization and industrialization of activities such as mining, fishing, agriculture, hunting and forestry. These human-driven changes have left a ‘fingerprint’ on the natural landscape, which has undoubtedly altered the structure and function of the Earth’s biogeochemical cycles (Vitousek et. al, 1997). The relatively rapid rise in global temperatures over the last few hundred years as a result of anthropogenic activities has had a grave effect on taxonomic abundance, diversity and distributions and its impacts have been studied across thousands of species (Parmesan and Yohe, 2003). One ecological response to current climate change is range shifts, where species distributions change due to taxa-specific physiological limitations and the interactions between other biotic and abiotic factors. As global warming increases, these pockets of inhabitable climatic conditions are predicted to move polewards or towards higher latitudes. Considering other factors such as motility, dispersal, resource availability and competitiveShow MoreRelatedLiterature Review On Climate Change2734 Words   |  11 PagesChapter 3: Literature Review on Climate Change Climate change can be defined as a significant change in the â€Å"average weather† of any given region sustained in the long-term and can be caused by Earth s dynamic processes, external forces including variations in sunlight intensity, and also by human activities (USEPA, 2014). 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Scroll down to the section â€Å"SmallRead MoreHydraulic Fracking Essay15746 Words   |  63 PagesReferences†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Page 49 Thesis Fracking is a controversial new method The US is participating in to extract energy sources from our own land in an effort to cut down dependence on foreign energy. Abstract Fracking is in the center of a political debate due to the potential for pollution and the consumption of our current resources such as clean water and sand. In this paper we will â€Å"drill† deeper into the process of hydro fracturing. We will give a description of the process. We will discuss the politicalRead MoreBp Sustainability Essay28986 Words   |  116 PagesSustainability Review 2010 bp.com/sustainability 2 A letter from our group chief executive / 4 How BP is changing 6 Gulf of Mexico oil spill / 14 How we operate / 22 Energy future 30 Safety / 34 Environment / 38 Society Within hours of the Deepwater Horizon accident, BP teams were working to stop the leak. We also acted to minimize the spill’s impact on the environment by containing, removing and dispersing oil offshore, protecting the shoreline and cleaning up oil that came ashore. And weRead MoreCompany Valuation Report for Bp20320 Words   |  82 PagesLondon and they carry out oil prospecting extraction and retail its product in more than 70 countries. Out of the companies operating in the oil industry, the biggest two competitor of BP is ExxonMobil and Chevron. ExxonMobil and Chevron are chosen due to their similarities to BP and they are ranked top two major oil companies among the oil industry. In our report, we have that the identified major issues affecting BP’s financial activities during the past five years are namely: †¢ †¢ †¢ Gulf of MexicoRead MoreSexually Transmitted Diseases35655 Words   |  143 PagesFood 69-71 Other biomolecules of life 72-76 Unit 4 Energy in the Community Electricity 77-78 Heat 78-81 Light 82-91 Sound 92 Simple Machines 93-99 Unit 5 The Physical Environment Weather and Climate 100-113 Soils 114-128 Unit 6 Living things in the Environment Plant and animal cells 129 Eukaryotes vs prokaryotes 130 Structures and functions 133-137 Microbes 148-150 Onion and cheek cells 150-151 EcologicalRead More50 Harmful Effects of Genetically Modified (Gm) Foods14312 Words   |  58 Pagespowerful even than atomic energy. Yet it is being released throughout our environment and deployed with superficial or no risk assessments - as if no one needs to worry an iota about its unparalleled powers to harm life as we know it - and for all future generations. Updated 2009. Comments email: naturolism@gmail.com More blue underlined links shortly in an ongoing update. Sign up now for our Newsletter to get invaluable updates and more Introduction What is called biotechnology is aRead MoreAN EMPIRICAL ANALYSIS OF ENVIRONMENTAL IMPACT OF FOREIGN DIRECT INVESTMENT IN THE MINING SECTOR IN NIGERIA15805 Words   |  64 Pagesprivate- to-private transactions as well as acquisitions through privatization, which increased significantly in developing countries became an increasingly important vehicle for FDI (Kyaw, 2003). This has led to many countries improving their business climate to attract more FDI. In fact, one of the pillars for launching the new partnership for Africa’s development (NEPAD) was to accelerate FDI inflows to the region (Funke and Nsouli, 2003). Exploitation of mineral resources has assumed prime importance

Effect of Learning Program Designed †Free Samples to Students

Question: Discuss about the Effect of Learning Program Designed. Answer: Introduction Learning is always a continuous process. In knowledge, training is a process, which eventually leads to the development of an individual. For learning to take place, there should be meaningful content and an opportunity for the trainers and trainees to practice. After every learning process, a respondent should be able to determine the outcomes of the entire process. Thisenhances the training environment when well understood. Also, every learning program should have a plan, which should aid both parties to communicate and understand each other effectively. The essay discusses the significant theories involved in the learning process. This includes the need and process theories. They emphasize on how someone is trained and the motivation needed towards making them a better leader in future. Need theory is classified into two, the Maslow and Alderfers ERG theory. Both show the need for one to go through training and explain how a trainee can luck motivation if the requirementsare not met. The Maslow theory, in particular, emphasizes on the designs that are considered when dealing with a training and development program (Khudhur, 2017). Alderfers ERG theory, on the other hand, illustrates the three fundamental requirements for training and development. On the second bunch of arguments, expectancy and goal setting theories are classified into process theories. Expectancy theory illustrates why individuals choose a particular behavior over the other. In achieving goals, one needs to have them well set, and this is explained in the goal-setting theory. All these theories are aimed at improving the designs used in administering training and development of an individual (Caulfield, 2008). Training requires a hierarchical process for growth. This theory talks about a pyramid of needs on psychology which constitute a five-tier model. In his writings of 1943 and 1954, Maslow stated how some people could get motivated towards achieving certain needs while others may take superiority over others (Hosseini, Fatemi, Pishghadam Vahidnia, 2013). According to him, the most basic requirement is physical survival which will be a priority when influencing an individuals behavior. Once an action is satisfied with one need, then it moves to the other level, and this continues on and on. The five-model tier is then divided into growth and deficiency needs. The top level being the growth or B-need while the other four are the deficiency needs (D-needs) (Khudhur, 2017). Deficiency needs come about due to deprivation and only motivate when they have not been met. To fulfill such needs, motivation needs to be stronger with the length of time being denied. For instance, the more a person goes without taking water, the more they become thirsty. In 1943, Maslow stated that people need to fulfill the lower level needs before progressing to the next through the growth levels. He quoted that behavior is determinant by several or rather all the basic needssimultaneously instead of a single one. With the hierarchy of needs, humans become more motivated towards accomplishing one step and proceeding to the other. Also, for this theory, as per the arrangement, more basic needs must be more or less met before higher needs. In addition; the order of needs can be flexible depending on the differences in individuals or the external circumstances. Lastly, the theory asserts that behavior is concurrently determined by more than one basic. Hence, it is multi-motivated (Jaldemark, 2012). While relating to training and development, these theories signify how someone should not jump into doing other stuff before completing one. For instance, training contains modules. These modules are usually arranged in the order in a way that for one to move to the next, they must understand fully what the lower one entails. Thus, for one to ensure they get maximum out of training they should be procedural and step by step complete the sessions in learning that are needed (Cook, 2008). Alderfers ERG theory The human relationship between this theory and success surely interrelate. This is an extended explanation of Maslows needs hierarchy. However, this is divided into three stages, the existence, needs, relatedness needs and growth needs. On the other hand, Maslows has self-actualization, esteem, social, safety or security and psychological needs. According to ClaytonPaul, he believed that each need carried a unique value thus to be classified as either high or low order needs (MASLOW, n.d.). To start with existence needs, they comprise of all aspects that relate to safety and physiological needs of individuals for their survival. Thus, we can see the safety and physiological needs of Maslow grouped into one category due to their same influence on humans. Secondly, the relatedness refers to social needs pursued by a person while establishing relationships for those they care for (Taing, Smith, Singla, Johnson Chang, 2013). Thiscontains part of social and esteem needs of the Maslows theory. Lastly, the growth needs which encompass the self-actualization need theory for Maslow shows off a feeling of being unique and personal growth among others. Hence, growth needs influence an individual to explore his maximum potential within the co-existing surrounding (Hosseini Fatima, Pishghadam Vahidnia, 2013). With this theory, all the three needs have reliable and valid measures for levels of desire and satisfaction. It is also by the scholars agreement that by fulfilling individualrequirements, there is a significant role played in motivating humans. By this, development and training arehighly motivated. However, the theory is a disadvantage to using it as it tends to approach a set of experimental generalities. Also, it is difficult to use current tools and research methods towards testing it. Lastly, for each motivator, no value is provided (Hean, Craddock OHalloran, 2009). The two theories, need theories share a common critique. This is based on the number of human needs and relationship that revolves around them (Baumann Bonner, 2016). However, they also share a universal concept in that, for an excellent trained and developed human; behaviors need to be motivated by the desire to fulfill a need. Also, for future references, the theory is meant to create as individual needs become appreciated (Morgan Ojemann, 2013). It shows that need theory, both Alderfers ERG theory, and Maslows theory, depend on a lower need to enhance their skills or rather to advance to another level of learning. Motivational theory Potentials cannot be fully exploited without motivation. This is a theory best described as a process theory but has an idea of making one exploit their potentials. It explains why individuals go about selecting one behavior and leave the other (Caulfield, 2008). Here people get motivation from something which will then trigger them into doing something which of which will lead to an outcome that is dictated by their actions. It states how proper work motivation depends on the association between the outcome and performance of an individual with how well they modify behavior in anticipation of what will be yielded (Martin Guguen, 2015). In short, it explains why a person has different performance on different levels. With this, personal goals are very achievable since it has helped leaders in workplaces create motivational programs. From believing, a person can get what they desire in the form of a reward as implied by the theory. With this, it is said to be providing both the practi cal and positive potential way of improving motivation (Hean, Craddock OHalloran, 2009). Due to its emphasis on each persons perception of the surrounding and subsequent interactions, this theory is the classified as a process theory. The interactions come from individual expectations. According to the theory, one can get motivation if they believe in a positive correlation between performance and hard work. Secondly. The desired reward will only come from excellent performance and when a vital need will then be satisfied by the award. Lastly, if the efforts used to make the need math the desire to fulfill it (Baumann Bonner, 2016). With relation to this theory, a trainees behavior is based on expectancy, valance, and instrumentality. Through expectancy, a trainee can learn what a program is entailed and work out in either improving or maintain it. Better job performance, increase of salary and being recognized in workplace and training too, shows how learning is linked to the outcome. This is a part of instrumentality (Jaldemark, 2012). Generally, these outcomes are so valued by employees. Also, expectancy is linked with the effort and performance while instrumentality is conjoined with a performance which leads to results. Valance then shows the value of the outcome. All these three aspects when joined together yield effort (Steffens, 2015). Goal setting theory Goals are set to be achieved over a period of time. This has been the most researched theory since it was discovered five decades ago. Most researchers have used it while motivating trainees and also in the field of industrial and organizational psychology. It denotes the effects of setting goals on consequent performances. Over the years, Edwin Locke has primarily developed after Kurt Lewin started it on aspiration levels (HosseiniFatemi, Pishghadam Vahidnia, 2013). In 1960, Edwin Locke did researchwhich showed the relationship that exists between improved production performance and the theory, goal setting. People are always aimed at achieving goals with every activity they are involved in. Goal setting involves the sentient process in which an individual establishes their levels of performance in order to get anticipated results. The theory states that for one to reach a goal, they have a source which is the motivation that guides them through (Suyono Mudjanarko, 2017). This means that, if goals are not met, the individual or the team becomes more motivated thus increasing the efforts or rather deduce another strategy. With specific and clear goals, better performance and higher output can be yielded. To avoid misunderstanding, goals must be clear, measurable and unambiguous. This would also ensure deadlines are well met (Alderfer, Alderfer, Bell Jones, 2008). Also, realistic and challenging goals gives a person the feeling of triumph and pride, especially after completion. Usually, the more challenging and accomplished a goal is the more the reward will be thus the more passion is to give towards its achievement. Having better feedback contributes to the trainee having the urge to learn more (Baumann Bonner, 2016). Or rather, feedback itself makes the participants behavior towards learning a positive one. With feedback, it means making some points clarified, regulating goals and also attaining more reputation. With the trainer getting involved with what their trainees want their goals to look like, proper and acceptable goals can be deduced (HosseiniFatemi, Pishghadam Vahidnia, 2013). This theory is advantageous in that it is used to raise incentives for employees and trainees to complete work. With this, it wholly relates tothem as when a trainee is well motivated; they will learn to achieve their goals efficiently and faster. Also, by increasing motivational and efforts, better performance is attained. In a training and development scenario, it would be better if the trainee is well motivated as performance will be improved but also when there is feedback (Cooper, Ashley Brownell, 2017). In comparisons with the expectancy theory, both have the samemotive, which is to make sure that the trainee has some idea which will push them towards achieving their goal. However, in goal theory, sometimes the goals set might conflict each other. Also, the trainee might set goals too high to be achieved (Alderfer, Alderfer, Bell Jones, 2008). Also, for the two theories, if the employee lacks competencies or skills to perform actions which enable them to attain the goals, performance might be undermined. Conclusion In learning training and development are processes which need much attention towards achieving goals that are intended. For this, the listed theories can help the tutor to know which are needed to improve and which to avoid. Also, they support the trainee to understand how well they can boost their performances. The first two theoriesneed theories, explain how one can develop step by step until they reach the maximum level of their learning process. The second theories illustrate how they can be usedin order to attain what the process theories lay on the way. For instance, they talk about setting goals and getting motivated towards working the goals out. This will help through the learning process, following the Maslow and Alderfers theories. Thus, nee and motivation theories are essential as far as training and developing of a person is concerned. References Alderfer, C., Alderfer, C., Bell, E., Jones, J. (2008). The Race Relations Competence Workshop: Theory and Results. Human Relations, 45(12), 1259-1291. https://dx.doi.org/10.1177/001872679204501202 Baumann, M., Bonner, B. (2016). An Expectancy Theory Approach to Group Coordination: Expertise, Task Features, and Member Behavior. Journal of Behavioral Decision Making, 30(2), 407-419. https://dx.doi.org/10.1002/bdm.1954 Caulfield, J. (2008). What Motivates Students to Provide Feedback to Teachers About Teaching and Learning? An Expectancy Theory Perspective.International Journal for The Scholarship of Teaching and Learning,1(1). https://dx.doi.org/10.20429/ijsotl.2007.010107 Cook, D. (2008). Learning and Cognitive Styles in Web-Based Learning: Theory, Evidence, and Application. Academic Medicine, 80(3), 266-278. https://dx.doi.org/10.1097/00001888-200503000-00012 Cooper, K., Ashley, M., Brownell, S. (2017). Using Expectancy-Value Theory as a Framework to Reduce Student Resistance to Active Learning: A Proof of Concept.Journal of Microbiology Biology Education, 18(2). https://dx.doi.org/10.1128/jmbe.v18i2.1289 Hean, S., Craddock, D., OHalloran, C. (2009). Learning theories and inter-professional education: a users guide. Learning in Health and Social Care, 8(4), 250-262. https://dx.doi.org/10.1111/j.1473-6861.2009.00227.x HosseiniFatemi, A., Pishghadam, R., Vahidnia, F. (2013). The role of goal-setting theory on Iranian EFL learners motivation and self-efficacy. International Journal of Research Studies in Language Learning, 3(2). https://dx.doi.org/10.5861/ijrsll.2013.528 Jaldemark, J. (2012). Theories of participation in online learning communities: an intersectional understanding. International Journal of Web Based Communities, 8(3), 375. https://dx.doi.org/10.1504/ijwbc.2012.048058 Khudhur, S. (2017). Motivation as the Contrast Feature in Language Learning Theories. International Journal of Applied Linguistics and Translation, 3(4), 46. https://dx.doi.org/10.11648/j.ijalt.20170304.11 Martin, A., Guguen, N. (2015). Repeating what children say positively influences their learning and motivation. Learningand Motivation, 52, 48-53. https://dx.doi.org/10.1016/j.lmot.2015.08.004 MASLOW, A. Preface to Motivation Theory. Psychosomatic Medicine, 5(1), 85-92. https://dx.doi.org/10.1097/00006842-194301000-00012 Morgan, M., Ojemann, R. (2013). The Effect of a Learning Program Designed to Assist Youth in an Understanding of Behavior and Its Development. Child Development, 13(3), 181. https://dx.doi.org/10.2307/1125856 Steffens, K. (2015). Competencies, Learning Theories, and MOOCs: Recent Developments in Lifelong Learning. European Journal of Education, 50(1), 41-59. https://dx.doi.org/10.1111/ejed.12102 Suyono, J., Mudjanarko, S. (2017). Motivation Engineering to Employee by Employees Abraham Maslow Theory. JETL (Journal of Education, Teaching and Learning), 2(1), 86. https://dx.doi.org/10.26737/jetl.v2i1.141 Taing, M., Smith, T., Singla, N., Johnson, R., Chang, C. (2013). The relationship between learning goal orientation, goal setting, and performance: a longitudinal study. Journal of Applied Social Psychology, 43(8), 1668-1675. https://dx.doi.org/10.1111/jasp.12119

Leveraging the P.S. - Why Postscripts are Important

LEVERAGING THE P.S. WHY POSTSCRIPTS ARE IMPORTANT Ive been working on a direct mail marketing letter and wanted to share a little pearl of wisdom with everyone: how and why the P.S. or postscripts line is so important. Research shows that almost 80 percent of people will open a letter, scan the return address to see who sent it, then skip straight down to the postscript. (It’s so true too – try it yourself!) So that means that your P.S. is both your first and last opportunity to get through to your reader – it’s the one line that’s going to get read the most thoroughly. So, what should you include in your postscript? I happen to have a few ideas in mind†¦ †¢ DON’T include any new information in the postscript. The body of your letter should get straight to the point, including all benefits and features. If a piece of information isn’t in the letter, don’t include it in the postscript – that’s confusing to the reader, and just bad writing. One exception: you CAN introduce a good teaser like a special offer in your postscript to get people to act immediately. †¢ DON’T write a paragraph. Postscripts are short, so keep it down to a sentence or two. †¢ DO summarize your sales message, or drive it home. Remind the reader of what you’re offering – and make it punchy: give people a timeline, or create a sense of urgency with phrases like â€Å"Limited time offer† or â€Å"One week only.† †¢ DO repeat your key benefits, but briefly. Are you saving people money? Why should they give you their money? Any key benefits in the postscript should reinforce the message in the body of your letter. †¢ DO give contact information and encourage people to learn more about your product or service. †¢ DO have a call to action. Use action verbs that spur people to pick up the phone, buy your product, log on for more information, etc. †¢ DO make sure that you’re effectively targeting your audience in the postscript and providing relevant information. †¢ DO keep it personal and conversational. This should be done throughout the body of your sales letter, but especially in the postscript, since 4 out of 5 recipients will be reading it first. Save those five-dollar words for someone else. Let’s look at a few good postscripts: P.S. – Remember, due to space constraints, you must reserve your seat at the Annual Charity Luncheon by Thursday, March 21st. For reservations, call 123-456-6543 or log onto our website, www.charitylunch.com. P.S. – Our widgets are proven to help shave at least 10 percent off your total electric bill. We’re so confident in our widgets that we’re extending a special offer, until July 3rd. Call 974-213-6809 to order your widget and receive an extra widget free of charge. Most professionals would agree that a sales letter isn’t complete without a postscript. Those two little letters carry a lot of weight, and can mean the difference between a new sale or your hard work down the drain. There are a million variations on writing good postscripts, just remember a few of the rules above: keep postscripts short, benefit-oriented, and compelling.